BLURB BOOKS

I hopped on board as part of Blurb's first-ever in-house social team to bring some serious publishing flair to the table. Together with the campaign & content expert, we fine-tuned Blurb's voice, nailed down our target creative audience, and mapped out integrated social strategy across key platforms. My day-to-day involved cooking up social strategy from scratch, dishing out regular reports on our wins and losses, and playing a key role in launching Blurb's very first influencer holiday campaign.